Aaron is the owner of Enterprise Property Management, a family-owned company approaching its 25th year in business — one of the few in Memphis still locally operated rather than absorbed into a larger corporate player. With roughly 600 single-family homes across Shelby County and a leasing team of just three, the pressure to grow without proportionally growing headcount is constant.
Company profile
| Company Name | Enterprise Property Management |
|---|---|
| Market | Memphis, Tennessee |
| Units | ~500 units |
| Property Types | Single-family residential |
| Challenges |
|
Key Results
Matched the prior year's total leases by September
Enabled 7-days-a-week showing availability
Reclaimed staff hours previously lost to manual admin and driving
The Breaking Point — Volume Spikes, Staffing Falters
For years, Aaron resisted automation in leasing because he wanted a human presence at every touchpoint. When vendors pitched him on self-showing technology, he passed. “I had decided that I wanted to stick with people here in the office,” he said.
Then leasing volume surged and staffing became a challenge, which made the old way of doing things unsustainable. Eventually it became clear that with more demand, fewer reliable staff, and a manual process, Enterprise Property Management would struggle to scale.
"I realized that we did need to do more automation because there was much more volume in the leasing sector. And then around 2023, 2024, when we began to push more back toward a human counterpart, we began to have some staffing challenges." — Aaron, Owner, Enterprise Property Management
The manual showing process illustrated the problem clearly. Before self-showing technology, prospective tenants had to complete a paper screening form with a photo ID copy returned before receiving a lockbox code. Codes were changed every two weeks. Every step meant staff time, phone calls, and fuel across a sprawling city.
"The amount of fuel, the amount of staff hours, the amount of telephone work just to give us a little bit of security to know that people were being screened properly — it was crazy amounts of work."
To cut down on this crazy amount of work, Enterprise Property Management came on with Tenant Turner in 2021, initially drawn by centralized lead syndication. Their hope was to eliminate the scheduling and screening work with all Zillow leads flowing into one place and showing requests syncing directly with the team's Microsoft calendar.
"Cutting out the admin work of follow up lead nurturing, that all being handled by Tenant Turner was huge,” Aaron said.
The Tension with Self-Showings in Memphis
There were more efficiencies to be had, but extending trust to self-showings in a city where property crime — though trending down — was a concern for Aaron.
So he slow-rolled it. Of his 30 vacancies earlier this year, about half were running self-showings.
He explained: "Does Tenant Turner work in our city? Okay, yes, it does. Does Tenant Turner work in the lower income parts of our city? Right now... the jury is out. And it's not a Tenant Turner challenge. It's a demographic challenge."
Even with only half his portfolio running self-showings, the operational impact was immediate.
Fewer wasted miles, more productive staff.
The reduction in driving and manual coordination freed the leasing coordinator to focus on applications and marketing — and freed field agents for higher-value work, including inspections, move-in coordination, and in-person showings where they're still needed.
Fuel costs, vehicle wear, and the staff hours previously consumed by lockbox management and manual screening all came down.
Competing at scale with a small team
The real payoff came in 2025. With more vacancies in the portfolio and more listings competing for the same tenant pool, Enterprise needed to lease faster and more efficiently than ever. Tenant Turner's showing volume, automated lead follow-up, and seven-day-a-week accessibility gave a three-person team the reach of a much larger operation.
"Without Tenant Turner, I don't think we could have beaten our 2024 numbers by September of 2025. There's just no way we could have done it organically. We needed the technology.
Tenant Turner: Not Just a Service
For Aaron, the value isn't just operational — it's relational. Over four years, the Tenant Turner team has become a genuine partner in how Enterprise Property Management thinks about growth, technology, and what comes next. AI-driven lead nurturing, deeper PMS integration, and expanded automation are all on the roadmap — and Aaron plans to be part of shaping how those features develop.
"Using Tenant Turner for us is not just using it as a service. The relationship that we've had over the years with the various staff people at Tenant Turner has been amazing. I know that if I need to get a hold of someone, they're right there — and they remember me." — Aaron, Owner, Enterprise Property Management
Enterprise Property Management proves that a small, family-owned company doesn't have to choose between staying lean and growing fast. With the right technology and the right partner, they can do both.