When you get a lot of poor quality tenant leads, you’re not just giving yourself more work in having to sift through them all to find a good one. You’re also opening the door of opportunity for your competitors to get to the high quality tenant leads before you can. That’s a risk that a property manager can’t afford to take in today’s tight rental market.
Automation is the Key to Finding Quality Rental Tenants
You need a way to ensure that you’re getting better quality rental tenants right from the start of your tenant lead search. Tenant lead software and the automation it enables is the path to finding great tenants. Technology is even more critical now, as the realities of the COVID-19 pandemic are driving a larger portion of the residential leasing process online.
Tenant Turner scheduling software will help you significantly improve the quality of your tenant leads in three important ways:
- Finding more high-quality tenant leads
- Qualifying those tenant leads with less work
- Increasing efficiency across your entire leasing process.
Let’s take a look at each step in more detail.
Use Automation to Find More High-Quality Tenant Leads
- Start by advertising in the right channels. Tenant Turner integrates with the top listings websites, including Zillow, Trulia and Apartments.com. You’ll easily syndicate your listings across these channels and more, plus your own website, without having to waste time or risk errors by manually re-entering the data.
- Know what’s working. By using Tenant Turner as an aggregation point for your advertising efforts, you’ll be able to easily track which leads come from which listings and have confidence that your marketing investments are providing ROI.
- Protect your listings from fraud. Ensure that your listings aren’t being hacked into fakes with industry-leading anti-fraud detection features.
- Never be fooled by scammers. Check against an extensive database of known scammers and squatters to proactively identify and add them to a blocklist -- before they can waste your time, or worse.
Use Automation to Qualify Tenant Leads with Less Manual Effort
- Easily pre-qualify tenant leads. Tenant Turner’s pre-screening questions are standardized. You can add custom questions to meet local and regional regulations or assess specific traits. With pre-qualification, you’ll significantly reduce the time you spend manually reviewing bad tenant leads.
- Prioritize the best tenant leads. Once you have a tenant screening process set up, you can spend your time focusing on the potential tenants that are the best fit for you, allowing you to follow up with them faster.
- Reply in minutes. Research shows that you need to react to tenant lead inquiries in just one to two minutes. Tenant Turner lets you enable automated responses so that your tenant leads are immediately responded to via text or email, even while you’re focused on other tasks.
Use Automation in Your Leasing Process to Keep Tenant Leads Happy
- Get visibility across all tenant leads. Tenant Turner provides dashboards and reports that let you see all of your tenant lead data at a glance in one centralized place.
- Keep quality tenant leads engaged. With Tenant Turner, once you start engaging a prospective tenant, you can add other high-quality tenant leads to a waitlist. That gives you a backup if your first choice doesn’t end up signing the lease. And once the original listing is rented, you can promote future listings to those quality tenant leads and keep them in your pipeline.
- Offer flexible self-serve showing options. Remember that more of the leasing journey, and in particular the showing process, is happening digitally. According to Appfolio, 22% of renters report that they will only attend virtual showings now, and they are also 2.4X more likely to attend a virtual showing over an in-person one, reducing your rate of no-shows. Tenant Turner enables secure automated showings (self showings) with electronic lockboxes and interactive, live virtual showings that allow tenant leads to engage with the listing agent - and are automatically tracked for ease of reporting.
- Provide self-serve appointments and reminders. Let your tenant leads book their own showings with Tenant Turner showing scheduler. The software integrates with popular calendars including Outlook and Google. Then, once a showing is booked, you can send automated reminders via text (SMS) and email.
Tenant Turner helps our clients find quality tenants, and has generated over ten million tenant leads.
Our data suggests that approximately 51% of all tenant leads turn out to be unqualified. What if you could change that breakdown?“My leads pre-qualify themselves and choose up to three possible viewing times,” says Helen Manning, Peabody Residential Affiliate, National Realty, LLC. Tarryn Knight, owner of TK Property Group, reports, “We love the pre-qualifying feature and that we only get leads that are qualified. Thank you for helping our small company be more efficient.”
What could it mean for your business to consistently find quality rental tenants with less effort?
Think about what you could do with the time you save. Would you reinvest it in strategic planning and growing your business? On training your team? Or maybe you would spend more time fostering relationships with your tenants?