The problem with property leasing is that it all seems to happen in a black box you can’t get into. You post a listing on Zillow. Does it go live? Maybe.
It seems like you aren’t getting a lot of rental leads. Is that because your paid ads are all wrong? Maybe. What’s going on with the viewings?
You’ve had plenty of inquiries, but the property is still listed. Where’s the breakdown occurring? Who knows?
How great would it be if you could actually see what’s going on with each of your properties — really see what’s working and what isn’t, all along the path from beginning to end?
We thought so, too. Tenant Turner has built a collection of data-rich reports that give you a crystal clear picture of your properties’ status, at every stage of the tenant lead funnel. These reports help you stay on top of the leasing process and get properties rented out more efficiently and more quickly.
Here are the insights you’ll have at your fingertips with Tenant Turner rental lead reporting.
See how our rental reporting can boost your property business >>>
What’s Going on with Zillow Syndication?
If you’re getting low lead counts, it could be because your Zillow listing didn’t get picked up. Usually, you’d never know it until it's too late, but now you can spot the problem quickly and take actions to fix it, fast.
Our customers were asking us to help them figure out why some listings were renting quickly and others were only getting trickles of prospective tenants. We’d do the research for them and discover that their ads didn’t get accepted by the Zillow Group (Zillow, Trulia, & Hotpads) for some reason — usually because of a simple issue, such as not enough photos, also being posted for sale, or confusion with the listing description.
So we created the Zillow Syndication Report to take the mystery out of it and give you actionable information — instantly, and with no detective work.
Which Sites Give the Greatest ROI?
Now that you’re getting interest from prospective tenants, you’ll want to understand where they’re coming from. After all, you don’t want to spend all your time and money posting to sites that don’t generate leads for you. Tenant Turner’s Lead Source Report shows you which sites are giving you the best return on your ad spend, and which ones are (and aren’t) worth your time doing manual listings.
This report reveals how many prospects come to you from phone calls, email, and text messages. Dive down a bit deeper and see which sites those leads are coming from. For example, if you see most of your rental leads come from Zillow, you know that your paid ads on that site are a good investment. If you aren’t getting any from Craigslist, maybe it isn’t worth your time and effort anymore.
These insights help you optimize your ad spend, as well as your time.
Even better: imagine if you could see not only which sources not only generate leads, but also which ones gave you the most leases. When a property gets deactivated, Tenant Turner stores the tenant who signed the lease. That information gets fed into this report, so you can see not only where your tenant leads are coming from, and also where your leases are coming from.
Use that information to determine which sites are ultimately giving you the return on your investment with actual revenue, and not just leads.
Are Our Rental Leads Dropping Off?
It’s also important to keep track of the progress your tenant leads are making towards signing a lease. You don’t want anyone to slip through the cracks once they’ve started showing interest, or to suddenly go radio silent.
The Lead Activity Report lets you view the stage that each of your prospective tenants is in for a particular property. See how many rental leads have requested a showing, including the times they’ve requested, and who has cancelled.
Use the information to prioritize who to accept showings for, and who to reach out to about rescheduling.
If a property isn’t getting leased, this report gives you a granular set of data that you can take action on.
The report lets you view:
- Date that a tenant lead was created
- Date the prospect was qualified
- Current status — Showing Requested, Archived, Scheduled for a Showing, Not Scheduled
You can view the data across your portfolio, or for specific properties
This report even displays feedback from leads that viewed the property, so you’ll know if you need to take specific action after a showing.
What’s the Status of Our Property Viewings?
Stay on top of your viewings and make sure you’re providing the resources you need into each property. The Viewing Activity Report shows the viewings, viewing types, and feedback for each rental.
See if the majority of your showings are in-person or self-access, and use that information to determine if you’re allocating your staff resources to the right properties. If you have a property with a lot of interest in in-person showings, but the property manager doesn’t have much availability, you’ll know that you need to find someone with more availability to show it.
For each property, this report displays:
- Showing type: in-person showing or self-access viewing
- How many viewings have been scheduled
- How many completed
- How many cancelled
- Feedback from viewings
See What You’ve Been Missing
This kind of data typically isn’t available to brokers or property managers. With Tenant Turner, you get transparent insights into the entire funnel of your tenant leads, from beginning to end. It makes the whole tenant leasing process more efficient and more cost effective.
Tenant Turner’s rental lead reporting keeps your finger on the pulse of every property without digging around and cobbling together bits of information to decipher the status. Instead, you can glance at each of these reports as needed — daily, weekly, or monthly — and quickly spot the rental properties that need your attention most.
