60 million leads and more than eight million showings.
Those numbers represent Tenant Turner’s experience helping property managers convert leads and get leases signed. 2025 put that experience to the test.
The tightening rental market made this a challenging year for our industry. Property managers had to adjust their processes, often becoming more hands on than in past years.
We adjusted too. Here’s a look at some of the steps we took to make life better for property managers in 2025.
2025: More Solutions for Property Managers
One of the biggest changes that Tenant Turner experienced this year was our acquisition by PropertyTek. Private equity ownership has expanded our resources and let us bring more solutions to property managers.
Here are five ways property managers are reaping the benefits.
1. More Affordable Lockboxes and Deadbolts
With leasing teams stretched thin in 2025, demand for secure self-showings increased. Successful self-showings require secure electronic locks and boxes like the ones from Seros.
SerosLocks and SerosBoxes are designed for smooth self-showings. They give property managers better control of their locks, for faster turnover, fewer headaches, and happier tenants.
Even better, you can purchase the locks and boxes on a monthly payment plan. For property managers with large portfolios, changing from traditional keyed doors to keyless entry can be costly. Monthly payments let you improve operations and security without a large up-front cost.
2. Smoother Operations Thanks to Automation
The most successful property managers all have one thing in common: adoption of automation.
This year, property managers removed tedious tasks from their plates and focused on more meaningful work, like growing their portfolios, thanks to more automation offerings.
Our Zapier integration lets you connect Tenant Turner to your CRM, project tools, calendars, or email platforms. You can automate repetitive tasks, such as…
- Syncing new leads to your CRM.
- Sending follow-up messages after a no-show.
- Requesting a review after a showing.
Another tool our customers added to their workflows is Webhooks, a simplified version of an API. Webhooks enable real-time, event-driven integrations for property-related activities.
Every task you automate frees up minutes per unit, and the time saved compounds across your entire portfolio.
3. Improved Prospect Communication for Faster Engagement
Data shows that 70% of prospective tenants prefer to schedule showings via text, so we’ve made the change that they want to see — so you can convert more leads.
Now, when a prospect inquires about your unit, they automatically receive a text message and an email inviting them to schedule a showing.
A text message that says, “Thanks for inquiring about 105 S. Main Street. To schedule a viewing, visit this link,” can elicit a quick response from a prospect and keep them engaged in the leasing process.
4. Time-Saving Listing Syndication
Updating multifamily listings is notoriously tedious — unless you’re using multifamily listing syndication.
Now, you can post once, and all listings across websites will be updated. This eliminates double — or triple, or quadruple — entry and also ensures accuracy across listing sites.
Through Tenant Turner, multifamily syndication is available on Apartments.com for units in buildings with more than five units.
5. Better Promotion to Capture Prospects’ Attention
This year, property managers began enhancing their listings with our Special Offers feature, which lets you highlight offers on single-family listings.
Special Offers appear as banner thumbnails on Zillow, Apartments.com, and on the Tenant Turner Listing Widget. They let you promote discounts, like a “first month free” deal, and better capture prospects’ attention.
We’re always looking for ways to better support property managers. In fact, many of 2025’s enhancements were born from our customers’ feedback.
But these enhancements are just the beginning. There are more time-saving tools and helpful advice to come in 2026. Here’s what’s on our radar for next year.
2026: Prioritize Efficiency to Stay Competitive
We saw the property rental market tighten in 2025. Plus, we’re coming off three consecutive years of strong construction deliveries, so there’s a high supply of available units. That combination points to another challenging leasing year in 2026.
How can you win in such a challenging market? By prioritizing efficiency. Here’s where to focus first.
1. Make The Most of Your Leads
We’re seeing leads decrease across the board as we head into 2026, so you want to make the most of the activity you have.
That means converting more leads into showings. Automated communication like our new texting feature can help quickly move prospects from inquiry to showing.
Live Answer can also help keep prospects engaged by answering commonly asked questions.
Our Live Answer team is available 24 / 7 to field questions, ensuring no prospect’s call goes unanswered. It’s an especially helpful resource for time-strapped teams who aren’t available to answer every phone call.
2. Reduce No Shows
Another way to increase your conversion rate is through self-showings. Self-showings are no longer a convenience feature — they’re a must-have tool.
Our customers have reduced no-shows by 75% for in-person showings. That’s because prospects love the convenience of automated scheduling and self-guided showings that let them view units when it works for their schedules.
Property managers love self-showings too. A whopping 64% of Tenant Turner showings are self-guided.
That’s because self-showings reduce your team’s workload. Your agents are not only saving time by not being present during every showing, they’re also saving on transportation time and costs.
3. Eliminate Operational Drag
Reducing unnecessary tasks can also help property managers increase efficiency by eliminating operational drag. A Zapier integration, Webhooks, and multifamily listing syndication are just a few of the automations that help you level up service while saving time.
One of the most common requests we heard from customers this year was a desire for more AI tools.
Our team has been working hard to make sure we can offer AI that will actually improve your operations. Keep an eye out for listing enhancement tools and even an AI chatbot from Tenant Turner in the future.
More Innovation Is Ahead
2025 challenged property managers in new ways, but it also accelerated innovation across the industry. We’re proud that the tools we delivered this year helped our customers stay competitive and connected to prospects — even as lead volume tightened.
And we’re just getting started. In 2026, innovation will be supercharged. We’ll continue building the automation, AI, and self-showing tools that give property managers an edge. Efficiency will win next year, and we’re committed to helping you achieve it.