The typical rental showings and leasing process is riddled with pain points for potential tenants and property managers alike. But it doesn’t have to be. There are solutions to address the usual pitfalls that occur during this stage of the rental process. Let’s start with a look at the top pain points for tenants, as reported by AM Digital, and how they can be addressed to improve the renter experience.
Goodbye Renter Complaints: Solve Pain Points for Property Managers & Tenants with an Efficient Leasing Process
6 Top Pain Points for Renters - and How to Solve Them
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Old technology:
Renters love the convenience of modern technology. With tenant lead software, you can automate many of your tenant lead interactions, such as delivering applications and surveys automatically after a showing. Even better: set up a secure electronic lockbox that allows prospective tenants to enter your rental property without needing to meet with an agent first. When they see that you’ve invested in technology to make their lives easier, they’ll remember it -- and they’ll also remember if you haven’t. -
Cumbersome showings:
Gone are the days when potential tenants had to be patient with a clunky rental showings process. Make it easy for them. Use a tenant showing scheduler that lets tenant leads book and confirm their own appointments (complete with calendar integrations), sending automatic notifications to you if they fail to confirm. Then, allow them to schedule no-contact automated showings that won’t require a stop in your office to drop off ID and pick up keys. Here’s where the electronic lockbox comes into play! -
Complex leasing processes:
Again, it’s all about making it easy for potential tenants. One simple but beneficial thing is responding to inquiries fast -- really fast. According to Buildium, answering tenants in just 1-2 minutes increases your chance of connecting by 40%. With automated replies, you’ll have confidence that every inquiry is answered, without having to stop for all of those interruptions yourself. Automate as many of the common interactions as you can to keep the process streamlined. And don’t worry about losing face time with tenants: by taking time-intensive, low-value tasks off your plate, you free up time to nurture the personal relationships that truly matter. -
Fear of getting scammed:
Just like you, tenant leads are worried about scammers during the rental process. Look for a tenant lead software with advanced anti-fraud protection, such as the ability to add watermarks to online listings to keep them from getting hijacked. This protects you and your tenant leads. -
Wasting time:
Time is everyone’s most valuable and limited asset, so treat it wisely. Do everything you can to streamline the showing and leasing process. Offer fully-interactive virtual showings that don’t require prospective tenants to leave home, or use pre-screening questions to ensure you’re only engaging with (and taking time from) people who have a real chance of becoming your next perfect renter. -
Missing the best units:
Renters worry that they’re going to miss out on the best property for their needs. You can help alleviate this by waitlisting prospective tenants if a property is close to being rented, and then promoting other relevant listings to keep them engaged with your property portfolio while also helping speed their search.
Solving Pain Points for Property Managers
Property managers face their own set of challenges in the showing and leasing process.
Tenant lead software, and the time-saving automation it enables, is even more useful here.
These are some of the top reported pain points for property managers:
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Tenant turnover & filling vacancies:
Vacancies are a major challenge. Every day a listing sits on the market is another day of lost revenue -- and other vacancy costs on top of the lost rental income add up quickly. Ensure that your online listings are distributed on the top sites, including Zillow, Trulia, and Apartments.com, to reach the broadest audience and fill vacancies fast. Tenant lead software not only syndicates online listings without manual data re-entry, but it can also aggregate advertising results in one place so you can tell which channels deliver the best tenant leads. -
Stress & expense of evictions:
Evicting a tenant is a difficult, costly, and emotionally draining process that can drag on for months. The best solution is to avoid the need for evictions altogether. Tenant lead software will help you find quality tenants who are much less likely to be evicted. You’ll be able to pre-qualify tenant leads so you can focus your energy on the ones most likely to become high quality rental tenants. -
Meeting regulatory compliance:
It’s tough to maintain consistency when you’re manually screening multiple applicants, but consistency is critical to complying with national and regional or local laws. By using a tenant lead software, you can maintain compliance with less effort. Look for a solution that enables consistent pre-screening questionnaires and can also accept custom questions tailored to regional laws. -
Interruptions to personal time:
We’ve already mentioned the cost of vacancies, but there’s more to the real cost of tenant turnover: your lost time. The automation enabled by tenant lead software with a showing scheduler gives property managers back their valuable time. You’ll reduce interruptions by automating common tasks: scheduling showings, confirming appointments, sending applications, collecting feedback and more. The software also gathers all tenant lead information in one place for easy reporting on performance.
Tenant Turner scheduling software solves these common pain points and more, for both you as the property manager and for your prospective tenants. Our users have reported saving 10-15 hours a week, per team member, and reducing phone calls and other interruptions by 70-90%. And our technology integrates with the leading residential property management software solutions to ensure greater efficiency across your entire rental process.
Are you ready to discover what Tenant Turner can do for you?
