Every property manager wants to run a data-driven leasing operation.
Who wouldn’t want to know which marketing channels are worth the money, which agents are pulling their weight, and which rentals are at risk of lingering on the market too long?
Two big problems stand in the way.
First, the data is everywhere. Lead info, showing data, and prospect feedback is spread across inboxes, shared calendars, text messages, and emails.
Then, even if you pull the data together, there’s no easy way to turn it into a repeatable reporting rhythm.
Tenant Turner’s built-in reporting fixes both problems.
In this post, we’ll walk through the major reports inside Tenant Turner and how to use them to build a more data-driven leasing operation.
We’ll break them down based on three pillars of leasing excellence:
- Effective lead engagement
- Smart pricing and marketing
- Complete operational control
Pillar #1: Effective Lead Engagement with the Lead Activity Report
If you only used one report as your go-to, it would probably be the Lead Activity Report. For each lead, you see when they pre-qualified, when they viewed the rental, and any feedback they left.
That timeline is powerful because it lets you see where leads get stuck and how your team handles them.
How to use this report to supercharge lead engagement
Two filters that’ll surface any stuck lead are leads that:
- Pre-qualified more than X days ago, but never got to a showing.
- Viewed a rental but didn’t apply.
The leads you find with the first filter are the leads that got stuck. They pre-qualified for a showing but never attended one. The leads you find with the second filter saw the home, but didn’t apply.
Both are great candidates to follow up with.
With Tenant Turner, you can filter down and follow up with a quick call or message, or send a targeted blast when you lower the price or take the rental off the market.
Pillar #2: Smart Pricing and Marketing with the Rental Activity and Days on Market Report
Two reports in Tenant Turner provide the information you need to determine if your listings are performing as they should.
The Rental Activity Report shows leads and viewings per rental and other engagement signals across the property or portfolio.
The Days on Market Report shows how many days each rental was on market, the number of leads and viewings, and how fast the unit was turned over.
How to use these to make pricing and marketing decisions
Magic happens when you use these reports together. For example:
If a listing has high lead and showing volume but many days on market, people are interested, but something is pushing them away. Usually, that’s an issue with pricing or the property’s condition.
If a listing has low leads and low showings, that could be a marketing issue. Maybe syndication is off, the photos are low quality, or the listing isn’t in the right channels.
Over time, you can use these reports to develop consistent marketing and pricing frameworks for underperforming listings:
- Set a baseline: Set a target window for your market (e.g., 21–30 days).
- Compare against that baseline: Assess Days on Market to identify which listings are lagging your baseline.
- Diagnose: Use Rental Activity to diagnose why.
- Decide: Change the price, improve the listing copy, adjust the viewing strategy, or broaden exposure.
Layer in the Lead Source Reports
One more report that helps you tighten this loop is called The Lead Source Report. It shows you where leads found your rental and how they inquired.
Combine that info with the Rental Activity Report and your PMS application data, and you can see which channels generate quality leads, not just volume.
Put it all together, and at every monthly meeting, you can discuss:
- How long it’s taking to rent units.
- How much activity listings are getting.
- Where the best leads are coming from.
Based on that, you can make informed decisions about pricing and marketing changes.
Pillar #3: Complete Operational Control with the Viewing Activity and Availability Reports
Once your leads, pricing, and marketing are dialed in, the last pillar is how smoothly your showings and staffing actually run. Two reports in Tenant Turner give you that view.
Viewing Activity Report shows viewings, viewing type (self-showing vs. in-person), instructions for each rental, and feedback from prospective renters.
Viewing Availability Report shows your whole team’s availability for showing properties based on availability settings and viewing approval type.
Together, these reports help you:
- Decide when or if to shift viewing types: For instance, on rentals where self-access is causing confusion and needs clearer instructions or a switch to in-person.
- Use prospect feedback: Find themes in showing feedback and incorporate that into pricing, listing copy, photos, or make-ready priorities.
- Match staffing to demand: See who’s overloaded and who has gaps in their schedule.
Finally, if you have internal service standards, like “every on-market rental has at least X available viewing windows per week”, you can use the Viewing Availability Report to ensure you’re meeting those standards.
Bringing It All Together: Your Data-Driven Leasing Rhythm
Here’s a recap of everything you can do with Tenant Turner’s reports:
- Nurture pre-qualified leads who never made it to a showing.
- Follow up with prospects who viewed but didn’t apply.
- Spot underperforming listings.
- See which channels are producing qualified applications.
- Find themes in showing feedback.
- Develop consistent marketing and pricing frameworks.
- See which agents are overloaded and who has gaps in their schedule.
- Check that you’re meeting internal service standards.
Believe it or not, this post didn’t cover all of Tenant Turner’s reporting capabilities. There’s also the Zillow Syndication Report, Owner Report, Notification Report, Lockbox Access Report, Lockbox Inventory Report, Account Overview Report, and User Activity Report.
You can read through all the details of these reports in Tenant Turner’s Help Center.