Posts about Marketing

Another property just emptied and you need to fill it fast. You have your go-to websites to advertise your rental properties, but no way to know how much they’re helping you to attract prospective tenants. Could you get better results (and better tenants) from other rental websites? Are you getting the biggest bang for your buck from paid websites?

If you’re going to fill your rental vacancies fast — and with quality tenants — you have to invest in online marketing and advertising. But with so many possible tactics to advertise your property, how do you determine which methods are worth the investment?

Contactless rental property showings are trending upward, especially during the pandemic. This is a trend that’s here to stay, even post-COVID. If your property management company hasn’t adopted self-showings as a preferred option, you’ll find it more and more difficult to compete with other properties and to fill your vacancies fast.

In the traditional way of showing a rental property, a leasing agent meets a prospective tenant at the rental property and escorts them through the rooms. A self showing, or contactless showing, allows prospects to view the property on their own, at their convenience, without an agent.

When you add up your tenant vacancy costs, you’re likely thinking of lost rental income, which is easy to quantify -- you know exactly how much potential revenue you’re missing. You probably also automatically count in any mortgage payments or HOA fees that you’ll need to continue to pay even though the property isn’t earning any income. Those are hard costs that are easy to see.