You probably already know how important Zillow is as a listing site for marketing your rental property. The Zillow Group is composed of some of the biggest names in rental listing sites: Zillow, Trulia and HotPads. With its vast inventory of homes and abundance of tenant lead traffic, it's easy to see why Zillow has been called the best rental property listings site of 2021.
But how do you get the most bang for your buck from Zillow, especially when nearly every property manager is using those same resources you are?
Related: What Are the Best Websites to Advertise Your Rental Property?
Effectively Advertise Your Rental: Marketing Your Rental Property on Zillow
Zillow offers prospective renters a giant inventory of real estate, listing over 135 million homes and rental units. On the plus side, that type of depth draws a very large audience. But it also presents a real challenge for property managers: how can you advertise your rental property in a way that will cut through all the others?
Get more tenant leads and advertise your rental property like a pro
Technologies like tenant lead software are game-changers for residential property managers. Tech automates common tasks for you, saving tons of time, and centralizes all important vacancy and lead data in one easy-to-use place.
There are several specific advantages that tenant scheduling technology can provide. Look for software that enables:
1) Listing syndication
Tenant lead software lets you automatically syndicate your listings across multiple channels at once. This saves time (no more data reentry!) and reduces the risk of human error.
For the widest possible reach, look for a software that syndicates to the Zillow Group sites as well as other popular channels like Facebook Marketplace — and don’t forget your own website!
2) Listing protection
Once you’ve put this much effort into writing the perfect listing and getting it published in all the right places, your technology should also help you protect it. Look for a solution that lets you add watermarks to your listings automatically, to keep them from getting hijacked by scammers.
3) Results aggregation
By tying all of your advertising channels into one software, you can easily report on your ad performance. The right software solution should let you output the data into visualizations, making it easy to analyze and compare different channels to see which ones are actually getting you the most rental applications.
4) Automated responses
You don’t want to spend effort (and money!) to advertise your rental property, only to leave your tenant leads with a bad first impression. One of the biggest pain points reported by prospective tenants is waiting forever for a landlord or property manager to return their calls.
Buildium reports that it’s critical to respond to tenant lead inquiries immediately. Responding to inquiries within just one to two minutes increases your chances of connecting by 40%.
5) Tenant screening
Once you have a flow of tenant leads coming in from your advertising efforts, you’re going to be spending a lot of your time on background checks. One way you can make this easier and save time is with tenant pre-screening.
The right software solution should let you send standardized pre-screening questions. It should also allow you to create custom questions, which can help you address local regulations or check in on topics that are important to you.
6) Tenant showing scheduler
Another way you can save time is by allowing your prospective tenants to schedule and even confirm their own appointments online. Look for a software that integrates with popular calendars like Google and Outlook. You can configure the settings to send alerts or to auto-cancel if your tenant lead fails to confirm their showing. This helps reduce the risk of no-shows.
You can even set up an electronic lockbox that allows you to offer secure self-showings for your tenant leads. You’ll be notified when your lockbox is accessed.
See how Tenant Turner software will help you manage tenant leads
Get Better Results from Your Rental Listings on Zillow
Tenant Turner scheduling software checks all of these boxes, and more. The lead scheduling software is fully integrated with the Zillow Group properties, giving you seamless syndication and reporting. We also integrate with Zumper, Facebook Marketplace and other listing sites.
We’ve also introduced one of the most robust sets of anti-fraud protection features on the market.
By automating common tasks, Tenant Turner helps property managers boost their Zillow listings and save time — up to ten to fifteen hours per week, per person. We can also reduce phone calls and other interruptions by 70-90%.
Ready to see better results from your listings? Discover the best rental websites for finding prospective tenants.
