Why Property Managers Should Invest In Rental Showings Software

The main reason to use any technology is to get more done with less effort, all while automatically tracking the results—and that’s absolutely the case with rental properties. Property management software, including tenant lead software, helps property managers save time while getting their vacancies filled faster with better quality tenants.

Investing in Rental Property Management Software Lets You Leverage Automation

Automation is the key that helps property management companies scale without adding unnecessary headcount—but does the payoff justify the investment?

Can You Afford Not to Invest In a Rental Showing Automated System?

That’s the real question. When you have vacancies to fill, your focus naturally shifts to driving interest in your properties. A good tenant lead software will help you generate that interest. You will be able to syndicate your online listings across popular channels like Zillow as well as your own website automatically, without re-entering the same information multiple times. The software will even aggregate all of your advertising results in one place so you can compare the different channels and shift your budget to the ones that work best.

And being able to easily enhance your advertising efforts is important; that’s how you’ll find potential tenants to fill your vacant properties. But don’t forget that high levels of residential property interest are actually a double-edged sword.

High Call Volume and Property Interest = More Work for Property Managers

It feels like it should go without saying: the more tenant leads you have coming in, the more tenant leads you need to communicate with and qualify. All of that work takes a lot of time. Most property managers already spend far too much of their day on repetitive tasks like scheduling (and rescheduling) property tours, sending out applications, doing tenant screening, and replying to an endless stream of incoming phone calls and emails.

The results of being spread too thin are familiar: taking a long time to answer lead inquiries, which is a big tenant pain point, or unintentionally being inconsistent when dealing with potential tenants, which is a serious compliance risk. This is where software-based tenant lead management can truly be invaluable.

With software, property managers will streamline their entire leasing process by:

Automating instant responses to all tenant lead inquiries
Automatically sending rental applications after every showing
Pre-screening tenant leads consistently
Hosting and tracking interactive virtual showings
Setting reminders to stay on schedule or maintain compliance
Gathering tenant leads on a waitlist while prospective renters are qualified
Easily promoting other vacancies to waitlisted tenant leads
Getting alerts if prospective residents fail to confirm their showing appointment
Sharing tenant lead data with popular property management software such as Rent Manager

As a result, your prospective tenants will be able to:

Schedule showings online, confirm their own appointments and add them to their personal calendar, all without picking up the phone

Choose automated showings that use a secure lockbox to grant access to the rental property without needing the landlord or property manager
Take note of the highly responsive, streamlined experience you’ve created for them

A Centralized Solution for Residential Property Management

While efficiency is crucial, just as important is the creation of a user-friendly centralized location for all of your rental property and tenant lead information. This ensures that everyone has access to the information they need at the moment they need it, and that it’s always up to date.

Software also streamlines reporting by aggregating all data and outputting it in dashboards and visualizations. This lets you focus on making smarter decisions, not crunching numbers. With software, your property management business will be able to:

Consolidate and analyze all leasing activity and lead data in one place
Standardize your processes for regulatory compliance
Generate reports for property managers and owners, to create full visibility into vacancies, leads and lease status
Collect feedback from every single showing
Keep tenant leads engaged for future vacancies

Protect Yourself

Finally, look for a software that leverages AI (artificial intelligence) to offer anti-fraud detection features. This both protects you and reduces friction for your prospective tenants. With the ideal solution, your tenant leads won’t need to create an account, share personal information, supply a credit card, or pay a fee. Look for software that:

Adds watermarks to online listings to reduce the risk of hijacking
Analyzes IDs uploaded by prospective tenants with facial detection and optical character recognition
Assesses dozens of data points including email, phone number, IP address, device ID and more to identify scammers in real time
Blocks any prospective renter found in a database of IDs known to be used by scammers
Creates device fingerprints to compare against the scammer blocklist
Sends notifications when an authorized party, such as a pre-qualified tenant lead or a trusted vendor, requests an access code to enter your property

Tenant Turner Software Delivers All This and More

The automation enabled by Tenant Turner scheduling software has been proven to save time: ten to fifteen hours per person, per week. That type of savings really adds up, allowing property managers to refocus their energy on more strategic priorities, while still ensuring that all tenant lead inquiries are handled quickly and consistently.

We can reduce phone calls (read: interruptions) by 70-90%. Even a full 100% reduction is possible with our call center option, which features real, live humans and guarantees that all calls are recorded. As for rental fraud, we’ve made significant investments in AI in order to design industry-leading anti-fraud detection features.