The main reason to use any technology is to get more done with less effort, all while automatically tracking the results—and that’s absolutely the case with rental properties. Property management software, including tenant lead software, helps property managers save time while getting their vacancies filled faster with better quality tenants.
Automation is the key that helps property management companies scale without adding unnecessary headcount—but does the payoff justify the investment?
That’s the real question. When you have vacancies to fill, your focus naturally shifts to driving interest in your properties. A good tenant lead software will help you generate that interest. You will be able to syndicate your online listings across popular channels like Zillow as well as your own website automatically, without re-entering the same information multiple times. The software will even aggregate all of your advertising results in one place so you can compare the different channels and shift your budget to the ones that work best.
And being able to easily enhance your advertising efforts is important; that’s how you’ll find potential tenants to fill your vacant properties. But don’t forget that high levels of residential property interest are actually a double-edged sword.
It feels like it should go without saying: the more tenant leads you have coming in, the more tenant leads you need to communicate with and qualify. All of that work takes a lot of time. Most property managers already spend far too much of their day on repetitive tasks like scheduling (and rescheduling) property tours, sending out applications, doing tenant screening, and replying to an endless stream of incoming phone calls and emails.
The results of being spread too thin are familiar: taking a long time to answer lead inquiries, which is a big tenant pain point, or unintentionally being inconsistent when dealing with potential tenants, which is a serious compliance risk. This is where software-based tenant lead management can truly be invaluable.
With software, property managers will streamline their entire leasing process by:
As a result, your prospective tenants will be able to:
While efficiency is crucial, just as important is the creation of a user-friendly centralized location for all of your rental property and tenant lead information. This ensures that everyone has access to the information they need at the moment they need it, and that it’s always up to date.
Software also streamlines reporting by aggregating all data and outputting it in dashboards and visualizations. This lets you focus on making smarter decisions, not crunching numbers. With software, your property management business will be able to:
Consolidate and analyze all leasing activity and lead data in one place
Standardize your processes for regulatory compliance
Generate reports for property managers and owners, to create full visibility into vacancies, leads and lease status
Collect feedback from every single showing
Keep tenant leads engaged for future vacancies
Finally, look for a software that leverages AI (artificial intelligence) to offer anti-fraud detection features. This both protects you and reduces friction for your prospective tenants. With the ideal solution, your tenant leads won’t need to create an account, share personal information, supply a credit card, or pay a fee. Look for software that:
The automation enabled by Tenant Turner scheduling software has been proven to save time: ten to fifteen hours per person, per week. That type of savings really adds up, allowing property managers to refocus their energy on more strategic priorities, while still ensuring that all tenant lead inquiries are handled quickly and consistently.
We can reduce phone calls (read: interruptions) by 70-90%. Even a full 100% reduction is possible with our call center option, which features real, live humans and guarantees that all calls are recorded. As for rental fraud, we’ve made significant investments in AI in order to design industry-leading anti-fraud detection features.