Our Property Management Insights

The hidden cost of manual leasing Angela Brainard is one of three property managers at First Choice Property Management. She manages 190 of the company’s 500 single-family homes, spread across four counties surrounding Fort Worth. In 2018, Angela and her team at First Choice switched from Rently to Tenant Turner. At first. the driving factor was cost-effectiveness. After seven years with Tenant Turner, she added a key integration, and the benefits for First Choice began to extend beyond price.

The Problem: Leasing Calls that Never End You’ve got a handle on most of your property management duties by now—collecting rent, managing maintenance requests, and keeping owners happy.

If you’ve ever felt like you’re running a part-time call center instead of managing properties, you’re not alone. Leasing calls tend to show up at the most inconvenient times for property managers—during dinner, in the middle of showings, even on weekends when you’re off the clock. Buy what if we said you never had to answer a leasing call again?

Every landlord wants a unicorn renter who pays on time, takes care of the place, and maybe even shovels the snow without being asked. But before you can get more leads , you’ve got to get through the tenant pre-qualifying process—a place many landlords burn more time and energy than necessary.

The lights go up. The judges lean in. Your rental listing steps onto the runway, but it's giving early 2000s Craigslist—blurry photos, ominous descriptions, all caps.

More than 60% of prospects read online reviews of buildings before deciding whether to sign a lease. What are your prospects reading about you?

There's nothing quite like being ghosted by a prospective tenant. One minute you're scheduling showings and going out of your way to the property. Next, you're driving away from another no-show while Simon and Garfunkel's The Sounds of Silence plays in the background.