Our Property Management Insights

Today’s rental market is much more competitive than in the past. While it’s a property manager’s market, that doesn’t mean you can take your tenant leads for granted. Renters know they need to act quickly, and you need to get the best tenants possible. That means you don’t have the luxury of losing prospects to other rental properties. Quality tenant prospects are the first ones to go off the market, and it’s frustrating to lose top quality tenants to other properties. You can reduce the number of lost prospects if you know why tenants choose other properties over your own. Here are the top reasons we’ve discovered as we look at the data.

You probably already know how important Zillow is as a listing site for marketing your rental property. The Zillow Group is composed of some of the biggest names in rental listing sites: Zillow, Trulia and HotPads. With its vast inventory of homes and abundance of tenant lead traffic, it's easy to see why Zillow has been called the best rental property listings site of 2021. But how do you get the most bang for your buck from Zillow, especially when nearly every property manager is using those same resources you are?

Another property just emptied and you need to fill it fast. You have your go-to websites to advertise your rental properties, but no way to know how much they’re helping you to attract prospective tenants. Could you get better results (and better tenants) from other rental websites? Are you getting the biggest bang for your buck from paid websites?

If you’re going to fill your rental vacancies fast — and with quality tenants — you have to invest in online marketing and advertising. But with so many possible tactics to advertise your property, how do you determine which methods are worth the investment?

Apartment property managers are burning out from the pandemic, and that’s leaving their companies scrambling to hire during a labor shortage. When you’re in the midst of a labor shortage, hiring a property manager isn’t just another task to take care of — it’s essential to keep your business afloat. It can also be an overwhelming situation when the pressure is high.

Renting out a residential property can be a pain for most property managers. Whether you’re leasing a new property to tenants for the first time or turning over a unit to a new tenant, there’s a long list of property management tasks to take care of before you start collecting rental income.

Property management has always been a field with high employee turnover rates. Historically, they’ve been at a whopping 37 percent. But since the pandemic, those numbers have climbed even higher, and staffing has become a crisis situation among property management companies.